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With a projected loss of $2.1 billion for the financial year, Sony is facing a struggle in the smartphone segment. In its bid to return to profitability, the manufacturer has stated that it will undertake a reduction in its smartphone and TV lineups over the coming years. Sony will instead focus its attention on the imaging segment – where its sensors are used in a plethora of high-end devices like the Galaxy Note 4 – to turn an overall profit over the next three years.
With the end-goal being profitability, Sony is fine with taking a dive in its sales by as much as 30 percent in the smartphone and TV segments:
"We're not aiming for size or market share but better profits," Hiroki Totoki, Sony's newly appointed chief of its mobile division told an investors' conference. A poor showing by its Xperia smartphones has weighed heavily on recent earnings and Sony said more detail on plans for the unit will be unveiled before end-March.
Source :- http://www.androidcentral.com/sony-looking-trim-smartphone-lineup-bid-return-profits
With the end-goal being profitability, Sony is fine with taking a dive in its sales by as much as 30 percent in the smartphone and TV segments:
"We're not aiming for size or market share but better profits," Hiroki Totoki, Sony's newly appointed chief of its mobile division told an investors' conference. A poor showing by its Xperia smartphones has weighed heavily on recent earnings and Sony said more detail on plans for the unit will be unveiled before end-March.
Source :- http://www.androidcentral.com/sony-looking-trim-smartphone-lineup-bid-return-profits
