- Jan 23, 2006
SourceAs per sources outside of the company, Amazon has been mulling to launch its Fire TV Stick in India for a long time now. It was first expected to launch with Amazon Prime membership in July last year, and then in December, but wasn’t launched for some reason or the other. The Amazon Fire TV Stick is available for sale in the US for a price of $39.99 and the Indian pricing is expected to be Rs 1999, but only for the Prime subscribers. For non-Prime subscribers, the MRP of Fire TV Stick is expected to be Rs 3,999. In addition to Amazon.in, the Fire TV Stick will be sold via Croma and Reliance Digital stores in select Indian cities to start with and across other retail networks at a later date.
Apparently, Jeff Bezos led American firm had run a similar offer in US and UK where they sold its Fire TV Stick for $19 and £7 respectively. With that said, Amazon is expected to bring its Fire TV Box into the country at a later date.
Internally, the Amazon Fire TV stick and Fire TV Box is not different from others available in the market. They run on a baked version of Android with Amazon’s own Fire TV UI loaded on top. It comes with a range of multimedia consumption apps starting from Netflix, Amazon Prime Video, YouTube and others. Amazon Prime customers will also get unlimited access to a variety of shows and movies on Amazon Prime Video app.
Underneath the hood, both the Amazon Fire TV Stick is powered by a quad-core processor. This coupled with 1GB RAM. The main highlight of the Amazon Fire TV is the presence of a voice command feature backed by Alexa. The new Fire TV Stick comes with a voice-enabled remote for controlling various features of the stick. With that said, the Amazon Fire TV isn’t going to replace your current DTH TV. It is simply a media streaming device that would function just like a Chromecast or a Teewe. Amazon may, however, tie up with Indian partners like Hotstar, DittoTV and others for offering free streaming of popular TV channels on its Fire TV devices.