They have always concentrated obsessively on money making only even under Steve Jobs and the same philosophy is being continued. The only difference in absence of Steve Jobs is there aren't as many people who don't see the them for what they are. That reality distortion field that he built around himself and the company no longer exists or at least not to the same degree.
Just take a look at Louis Rossman repair videos on youtube and you will know how much fraud they are committing when it comes to after sales service. Day after day, he gets people to his place who were told by Apple support that their product would take $1200-1500 to repair and try to sell them a new product even when in realty, its just a lose cable that would require no extra changes other than the basic costs. Not only that, they are trying to shutdown all third party repair centers so that people don't have a option to get repairs outside. Even after the TV expose on Apple's after sales practices, they tried to get back at Louis by having his supplies of repair spares confiscated by customs. They also sued him under copy right infringement laws after he posted Mac Book component Schematics online.
Apple does not sell you products. You pay money to have them get ownership over you for the lifetime of that product. They want to be in control over you and your use of their product. They went though a big law suit just to try and get the ability to sue people who tried to jail break the iPhone that they purchased..
Also, when has Apple ever innovated in technology in the last 20 years? Their innovation is all in the marketing dept. Not products or tech. They never made their own tech. Just bought out companies that already has the tech or gave fancy marketing terms to stuff they procured from another vendor. For example, what is "Retina display"? Just a marketing buzz word for high resolution LCD's procured from either LG or Sharp. There is no special tech involved. Retina display is a marketing innovation, not technology. Their annual R&D spend was less than 1.5% of total for a long period of time. Even now, its barely 5% compared to say Samsung which is close to 14-15%. Even the product ideas are not their own. They borrow/steal ideas heavily from markets like china where they existed for a long time without being tied to patents and try to get patents in US to ensure that nobody else can use them.
Steve Jobs was not a big believer in furthering technology unless he can product'ify and monopolize it completely and even then, he would rather let some other company spend the money and do the hard work for the initial R&D and just concentrate on getting the patents to cover its usage. When Samsung started showcasing working bendable OLED displays, within a couple of months, Apple, started filing for patents around bendable displays. That is how they work.
