Asus laptops are most overpriced in India. I've no first hand experience of US pricing (only seen in US websites) but in Europe, Zenbooks are really cheap compared to India.
I have probably never seen a single Vivobook in the part of Europe where I live, the Zenbooks are generally priced like somewhat decent versions of Vivobook of here.
But I'm no expert, recently bought a laptop and went to some stores in Prague and Bratislava for that, though eventually bought from India.
From my very limited experience of European market, only XPS and elitebooks/ few envy models are considered premium from Dell/ HP consumer line.
Rest are priced considerably lower compared to India and have almost no resale value (much lower than Zenbook, however no one would probably buy a Vivobook there)
And in all honesty these inspirons, vivobook, pavillion etc are very very unreliable products.