Because Sony claimed they had not hiked the prices and that it was TataSky that was responsible. Now when its out in the open that SPN is asking for more - irrespective of the bundles and what not, its but obvious that SPN was lying.I really fail to understand why so many are sympathetic to Tata Sky? If your subscriber base has gone up by 60% in 3 years and the number of channels have gone up by 128% shouldn't TS be paying more? Hasn't TS increased the base pack prices in the last 3 years? If it was 800 Cr, pure mathematics tell us that the fair price now should be 800 * 1.6 * 2.28 = 2,918 cr. As everything in life doesn't work on pure mathematics asking for 1700 cr is not unfair when the total subscriber and number of channels have gone up by 265%.
Why should TS play the victim card? Does anyone have figures for base pack prices from 3 years ago. It would be interesting to check how much TS has been looting us all the while. If we go into per channel costing 3 years ago it was ₹ 4.76 / channel / Month / customer. At 16 million subscribers it has come down to ₹ 2.08 / channel / month / customer. TS wants to pay at ₹ 2.08 while Sony is asking for ₹ 4.42 / channel / month / customer.
Note: I know that not all customers base pack would have Sony channels but then the assumption is that whatever percentage of the 10 million were getting Sony, the same percentage would get Sony even when the customer base has increased to 16 million.
I dare both TS and Sony to give all channels on a-la-carte basis. In fact all channels should be on a-la-carte basis with no bundling discounts.
I would put it down to poor negotiations on both sides, and poor contracts from SPN.
As for TS and their looting, I think someone needs to check their balance sheets and see how much of a profit they are making...