AlbertPacino
Skilled
Two separate studies released Tuesday differed dramatically on the future success of features such as delivery of TV broadcasts received by cell phones.
A survey conducted by research firm In-Stat found that only 12 percent of users had any interest in receiving television broadcasts on their cell phones. The survey also found that about 40 percent had interest in Wi-Fi being built into their phones.
"Some of these opinions will shift with time," Neil Strother, an In-Stat analyst, said in a statement. "Enthusiasm could build for services that do not poll well today. But it will be up to manufacturers and carriers to help move these end users to more favorable views."
By contrast, a study by ABI Research predicted a "spectacular" payoff for TV being delivered to cell phones.
"This is going to be spectacular," Ken Hyers, an analyst for ABI said in a statement. "It's going to be worth a lot of money. It's not an understatement to say that this is going to be a new goldmine for wireless operators."
Mobile television will be particularly successful when it become interactive, enabling users to connect to linked content and to buy products they see on their mobile television broadcasts, Hyer said. He noted that such services will launch in Japan and Asia next month, although they won't be seen in the U.S. until at least late 2006.
[RANK="www.mobilepipeline.com/showArticle.jhtml?articleID=160701214"]Source[/RANK]
A survey conducted by research firm In-Stat found that only 12 percent of users had any interest in receiving television broadcasts on their cell phones. The survey also found that about 40 percent had interest in Wi-Fi being built into their phones.
"Some of these opinions will shift with time," Neil Strother, an In-Stat analyst, said in a statement. "Enthusiasm could build for services that do not poll well today. But it will be up to manufacturers and carriers to help move these end users to more favorable views."
By contrast, a study by ABI Research predicted a "spectacular" payoff for TV being delivered to cell phones.
"This is going to be spectacular," Ken Hyers, an analyst for ABI said in a statement. "It's going to be worth a lot of money. It's not an understatement to say that this is going to be a new goldmine for wireless operators."
Mobile television will be particularly successful when it become interactive, enabling users to connect to linked content and to buy products they see on their mobile television broadcasts, Hyer said. He noted that such services will launch in Japan and Asia next month, although they won't be seen in the U.S. until at least late 2006.
[RANK="www.mobilepipeline.com/showArticle.jhtml?articleID=160701214"]Source[/RANK]