Cyanogen teams up with Micromax

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Cyanogen, the company that makes the popular Cyanogenmod Android Firmware and that started making its own version of that for new phones last year, is now back for more. Today it's announcing a new deal with Indian consumer electronics company Micromaxthat will put Cyanogen's software on the company's newest phones. That goes hand in hand with Micromax (which is the second largest smartphone maker in India) launching a new phone brand in India called YU that will sell devices running Cyanogen OS.

The goal of the new venture is two-fold, the companies say. Cyanogen's pitching a highly-optimized version of Android for people buying mid-range phones, something it says it can do better than most hardware makers who cook up their own versions of Android. Micromax, meanwhile, gets to make the hardware with the help of a software company that will keep them up to date with new software and services. That's been the proposition of Android since the start, though Cyanogen says it does a better job than carriers and major device makers, and doesn't add bloatware apps.

"We can really make an inexpensive device seem like a much more premium-level device," Cyanogen CEO Kirt McMaster says. "We're masters at that. The OEM may have last stopped supporting a device with Gingerbread, and we have Kit Kat running on those same devices."

Source: - http://www.theverge.com/2014/11/18/7241755/cyanogens-next-stop-is-india
 
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