How new ios 14 feature will impact advertisers?


Emrebel

Active Member
Adept
Nov 14, 2016
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I came across this article which highlight about a new feature on ios 14 where the app developers will have to seek additional permission/consent from user to enable tracking.
This will impact the targeted ads that are based on your browsing..
How do you think it will impact the advertisements and userss?
 

belictony

Member
Disciple
Jul 5, 2020
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Now the awareness on data and privacy is increasing among smartphones users. So companies like google are buying investment stake in the cell phone operators to get data from the operators themselves. Even if the user doesn’t give consent, the cell operators can easily identify the cell phone tower to which the user was connected thereby identifying the location; they can get the browsing history by getting the DNS query records and see what pages the user was visiting.
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All they need from the user is to turn on internet.
 
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starlord

Member
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Feb 9, 2017
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I came across this article which highlight about a new feature on ios 14 where the app developers will have to seek additional permission/consent from user to enable tracking.
This will impact the targeted ads that are based on your browsing..
How do you think it will impact the advertisements and userss?
It is a possibility app developer may start charging for their apps , end of free apps for apple users
 

Emrebel

Active Member
Adept
Nov 14, 2016
348
96
42
It is a possibility app developer may start charging for their apps , end of free apps for apple users
I think most of the standard apps are already paid apps. Not sure though I am an Android user.