How new ios 14 feature will impact advertisers?

Emrebel

Emrebel

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www.macrumors.com

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission...
www.macrumors.com www.macrumors.com

I came across this article which highlight about a new feature on ios 14 where the app developers will have to seek additional permission/consent from user to enable tracking.
This will impact the targeted ads that are based on your browsing..
How do you think it will impact the advertisements and userss?
 
Now the awareness on data and privacy is increasing among smartphones users. So companies like google are buying investment stake in the cell phone operators to get data from the operators themselves. Even if the user doesn’t give consent, the cell operators can easily identify the cell phone tower to which the user was connected thereby identifying the location; they can get the browsing history by getting the DNS query records and see what pages the user was visiting.
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All they need from the user is to turn on internet.
 
Emrebel said:
www.macrumors.com

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission...
www.macrumors.com www.macrumors.com

I came across this article which highlight about a new feature on ios 14 where the app developers will have to seek additional permission/consent from user to enable tracking.
This will impact the targeted ads that are based on your browsing..
How do you think it will impact the advertisements and userss?
Click to expand...
It is a possibility app developer may start charging for their apps , end of free apps for apple users
 
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