It's official: 3D is dead

vivek.krishnan

vivek.krishnan

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[h=2]The tech industry's annual hot air balloon show is gone, and the world's a better place for it[/h]By Vlad Savov on January 8, 2013 06:20 pm Email @vladsavov


There's something about 2013's Consumer Electronics Show that's different from every other iteration this decade. You might not realize it immediately, for it's marked by the absence rather than the arrival of a new technology, but it's there and we're all sensing it on a deep, subconscious level. And it feels good.


3D is gone.


You no longer need to pick up a pair of polarizing glasses on your way into a big company's press conference. There are no more 60-foot posters with people exploding out of flatscreen televisions. The super glitzy marketing videos now relate to the far more tangible benefits of higher resolutions, curved displays, and the beauty of OLED. The show floor space dedicated to three-dimensional imagery has been decimated, relegating a dubious technology to its proper position as a sideshow rather than a leading cause to upgrade your TV.


THE TECH THAT ONCE DEFINED CES IS NOW AN EMBARRASSING VESTIGE OF PAST AMBITIONS


It's a weird and ironic dichotomy. On the one hand, 3D has become ubiquitous enough in televisions that people are unwittingly buying it when opting for a high-end new HDTV to fill their living room void — yet on the other, every big TV maker at CES has waved a clear white flag on trying to sell 3D TV as an important feature. Sony CEO Kaz Hirai spent more time during his keynote talking about professional-grade Sony cameras attracting M. Night Shyamalan over to digital recording than he did talking up 3D. In fact, I'm not sure he mentioned 3D once.




Here are some quotes from our live blogs covering the big players' pre-CES events this year:



Samsung: "Surprisingly (and thankfully), nobody has handed out any 3D glasses."


Sony: "This is way better than that time Sony made us watch a 3D video of Taylor Swift playing live in front of us."


LG: "Now on to Cinema 3D TVs. 7 series and 21 total TVs for 2013."




That's it, a footnote tacked onto the end of LG's expansive TV portfolio refresh. Samsung mentioned 2D-to-3D conversion in passing, and admittedly Netflix is getting involved in a limited fashion with 3D streaming, but the technology that once defined CES is now basically an embarrassing vestige of overheated ambitions of the past.


IT'S A WEIRD AND IRONIC DICHOTOMY


The best way to summarize the demise of 3D TV as a technology that companies and consumers care about is by noting that even Qualcomm didn't bother to namedrop it. The chipmaker's utterly absurd CES keynote, which featured every bad pun, cliché, gimmick, and trope of the electronics industry, didn't feel the need to check off 3D.


As a technology, you're not dead when everybody hates and derides you. Neither will limited commercial sales kill off your chances. But indifference of the kind signalled by this year's CES is the truest symptom of a terminal trajectory.


The 3D TV won its tortured, protracted war — you can buy a 3D TV anywhere and at any time — and nobody could care less.
Click to expand...

Link : It's official: 3D is dead | The Verge


I am not sure that 3D is dead, but just been pushed to the sidelines. AFAIK, the next big thing is 4K.
 
Ofcourse it would fail. Most 3D displays were migraine inducingly bad, while the good ones costed a bomb. Anyways 3D surely isn't dead, its just taken a back seat for now.
 
I had never experienced watching 3D on a home TV except couple of times when i went to Electronics showrooms and most of the time i saw nothing 3D with glasses (may be my eyes could not perceive..dunno) or when i did it was a weird feeling and not comfortable (for me at least).
 
I guess the main difference is the tech used and the size of the screen. I absolutely loved when I watched Avatar in 72 feet screen IMAX 3D. But the others as POTC 4, Harry Potter 7 was not good.
 
This is not the first time 3D had made an appearance. It had come out previously in the 80-90's as anaglyph 3D and used to cause all sorts of side effects like watering eyes, headaches etc. I think some hindi films were released in 3d in the theatres only. This is the 2nd short lived stint of 3D. 3rd time lucky maybe?
 
^ Chhota Chetan, India's first 3D film.

With current technology didn't love 3D that much, preferred to watch with the glasses off at the theaters :p Anyway, it isn't dead, official or not, 3D will come in a new form with advanced technology.
 
thank goodness. 3D was a load of crap. Just another gimmick for manufacturers to add on to a TV and charge a premium
 
I think most of the movie makers were throwing 3D into the movies just for the heck of it or as a marketing gimmick.
The number of movies that actually needed 3D, or used it intelligently to blend with the drama onscreen, was very very less (I can't think of any right now).

But I really enjoy those 4D and 5D short films that they show in various tourist spots and all :p

Recently I was watching Life of Pi 3D at TGIP, Noida and other than a few forced scenes it never really seemed to require the use of 3D and it was more like a waste marketing add on.
 
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