Micromax launches the Bharat 2 Ultra at an effective price of Rs 999 in a partnership with Vodafone India. With Bharat 2 Ultra, Micromax and Vodafone has applied almost the same strategy as Airtel and Karbonn did with the newly launch Karbonn A40 Indian 4G phone.
Initially, the consumers will need to buy the Bharat 2 Ultra at Rs 2,899. But then, there are a lot of conditions, much like the Karbonn A40 Indian and also JioPhone. The company will later refund a sum of Rs 1,999 over a period of 3 years. This is how it will work. After buying the phone with Rs 2,899, the consumers will have to recharge their numbers (Vodafone) with Rs 150 every month, under which the users will get voice calling and data services. Doing this for 18 months continuously, Micromax will offer a cashback of Rs 900. After the next 18 months --- during this time consumers will have to continue with the Rs 150/month plan - Micromax will offer another Rs 1,000 cashback to the consumer.
