My 40" videocon LED broke, so I am using a 27" benq LED computer monitor, which is placed right in front of the TV. This gave an opportunity to compare the 2. Check the pic to see how much light both screens are reflecting. As you can see the 40" TV is stupidly relfective. It reflect everything. The whole room can be seen during dark scenes. The smaller non-reflecting monitor is not dim. Its just plain better, except for the size of course . The room is lit with a mere 9 watt led. Afaik most TV are like this only. Why? why on earth would someone make such a mirror-screen? What could possibly TV manufacturors gain from such idiocracy ?