- Jun 3, 2005
The point is consistency. I don't mind paying Rs 20 if its done in a consistent manner and is justifiable. But I don't like it if an operator is trying to blackmail me into paying more by selectively targeting what ever I am using. For instance, I don't use any social media, no facebook nada. Still, if the operators are given free reign, there is nothing stopping them selectively blocking services that I actually use and charge me extra for those exclusively.The problem is that you are happy with a certain way that allows them to make Rs 10. But if they come up with a way to increase internet traffic to make Rs 20, you are stopping them.
Oh please, These companies are lobbying not because they are loosing revenues and profits but because they see the opportunity to make 3000x profit where they are making 1000x profit currently. This was never about losing money, but about making more and more by exploiting the market in an unreasonable manner. It is the equivalent of going to pharmacy for an asprin because you have a headache and the pharmacist telling you that it will cost you Rs 10000 because you have a headache.Also tomorrow if Airtel, Idea, Voda, Reliance, Tata stop making profits and close down - who will stand to gain, who will stand to lose?
Paying a cost because its mutually acceptable is different from paying a cost because you have no other option and forced to pay it. People do not always pay because its mutually acceptable. If you are bit by a snake and somebody is trying to take advantage of it to sell you anti venom for 10k when it normally costs 1k. You might still agree to pay it even if you do not agree cost being charged.I think we should come out of the idea that the seller always loots the buyer. Both find it mutually acceptable to enter the contract/deal because both stand to gain something from it.
Yes, its important. People do not like being taken advantage of. I don't mind businesses making a profit because that is the goal of a business and I am not even the nitpicking kind, but I still do mind if a business is trying to take advantage of me. For instance if an auto rikshaw asks me 200 Rs for a distance that is worth Rs100 fare, I would rather phone for a cab which is going to fairly charge me Rs 250 or 300 for its service. I would rather pay more for a service that is asking for a fair charge than one that is trying to take advantage of me even if the final cost is less. On the other hand, If I am injured and have to go the hospital urgently and a cab is going to come quickly and the auto asks me for Rs 1000 taking advantage, I might pay it, but that is because I have no other choice and not because it is perfectly al right for them to take advantage of such a situation to overcharge their customer.Whenever I enter negotiations with our customers - the unique tendency seen in India is that they are very interested in knowing my cost and working out how much profit I make per unit. I seriously don't understand what difference does it make in their decision making process.
Do they feel happy when they know I make only 5% margin.
Do they feel sad when they realiaze that I make 45% margin?