reliance ecommerce prep was going on since 2 years now. Ajio was their beta testing. But reliance announcing officially just one month after new rules shows the number of ****s they give. Its going to be very interesting few years nowIts already known last year itself that Reliance is venturing into e-com space which is why I said that this regulation is a preparatory ground work to put the competition at a severe disadvantage by the time reliance enters so that they can immediately capture the market. Kind of like how JIO was allowed to give free services in the name of testing their network while the competition would be penalized for doing something like that. Also, the nitty gritty in the regulations didn't at all look like the work of offline retail lobby at all and nor was it handiwork of govt bureaucrats. It literally looked like it was drafted by reliance legal team. The 25% rule in particular. This is to ensure that Amazon and Flipkart can't have any exclusive sellers on their platforms to give them an edge. They are also trying to kill all other advantages like free shipping, priority shipping etc.