Nintendo, the gaming giant, has been forced to pull ads for its Wii console in the run up to Christmas as demand is already too high. The campaign for Wii, created by Karmarama, will be replaced by ads for its handheld console, Nintendo DS.
The company says that it has been forced to pull the ads because retailers have been running out of consoles and it would be irresponsible to continue with the campaign.
A Nintendo spokesman says: "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand."
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