AMD CEO Lisa Su has said that the company’s primary focus will remain on enterprise and higher-end segments, even as the broader PC/client market faces uncertainty and potential contraction.
In an interview, Su acknowledged softer PC demand but emphasized that AMD is prioritising enterprise, data center, and premium products, where growth and margins are stronger. Client CPUs are not being abandoned, but they are not the main growth driver compared to enterprise workloads and servers.
This reflects a wider industry trend where AI, data centers, and enterprise computing are drawing more investment than mainstream consumer PCs.
Do you think AMD’s enterprise focus will help it weather a weak PC market, or does this leave consumers and gamers sidelined?