I use Duracell.
Very happy with it.
Long time user.
I also have had many eneloop ones.
They are good too but don’t think they last upto the recharging cycle…they die much earlier in my experience60-70% of its recharging cycle claims)
However, I might have damaged it too but not recharging it timely and it was kept for long time not used.
So not sure if that could be the reason why many of my eneloop batteries fall short of the claim.