Ya, i have the same 32" 550, but W series. The upscaling is far better than any other brand. FUll HD contents on it rocks.
Heard Samsung TVs are equally good in picture quality and more features. But i like the look of Bravia more than Sammy look.
For 6 feet actually full HD is waste, especially if you are not goin to hoot it to a console or PC for full HD watching/gaming. But shud be future proof, as many DTH services are planning on full HD receivers [and even started]. Upgrading TV later isnt a good idea.