The product, Google Checkout, may be an attempt to go after PayPal.
"Since we know Google is behind its registration, what is Google Checkout going to be? I think it will be a shopping cart system to help websites accept payment for their items online. The money site owners make will be deposited into a holding account at Google -- just like AdSense works. Isn't this starting to sound a lot like PayPal? Who knows, they could even offer a Google branded Mastercard "debit card" like PayPal's ATM/Debit Card -- after all, the domain googlemastercard.com is registered to Google too."