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BBC NEWS | Technology | Apple to ditch Macworld gathering
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Without Macworld, how will Apple create the buzz? | Apple - CNET News
EDIT: Correction: Change that. Macworld is still on. ONLY: This will be THE LAST one with Apple included.
:O
In a surprise move, Apple said it is to abandon its annual tech gathering Macworld after this January's event.
Meanwhile news that the keynote address will not be given by CEO Steve Jobs has reignited speculation about his health following cancer four years ago.
Concern was raised earlier in the year when Mr Jobs appeared at the firm's developer conference looking gaunt.
Apple spokesman Steve Dowling refused to discuss the issue and said shows like Macworld were no longer relevant.
Without Macworld, how will Apple create the buzz? | Apple - CNET News
With its decision to end its relationship with the Macworld Expo, Apple is cutting one of its last ties to an era in which it wasn't a technology powerhouse.
The shocking news that January's Macworld would be the last with Apple's participation--and that CEO Steve Jobs will not appear--reveals an Apple that has decided it no longer needs to make an appearance at the event that has come to define the company in recent years. In doing so, it's also preparing for a future when its iconic founder no longer dominates the stage the way he currently does while confirming a shift in its strategic thinking when it comes to reaching customers.
EDIT: Correction: Change that. Macworld is still on. ONLY: This will be THE LAST one with Apple included.
.The shocking news that January's Macworld would be the last with Apple's participation