Graphic Cards Computex 2013 > ASUS ROG Press Conference: Combined Air/Water GPU Cooling

The next big announcement from the ASUS ROG Press Conference is the Poseidon – the air and water cooling combination on a graphics card.
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http://www.anandtech.com/show/7024/asus-rog-press-conference-combined-airwater-gpu-cooling[DOUBLEPOST=1370529942][/DOUBLEPOST]More pics here >
http://www.techpowerup.com/live/Computex_2013/ASUS.php[DOUBLEPOST=1370530883][/DOUBLEPOST]
Between Poseidon and their updated Haswell ready Z87 motherboards, ASUS continues to demonstrate commitment to the high end PC as a platform and gamers with their RoG products that they're showing off here at the show.
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Poseidon. AFAIK Asus have been playing with liquid cooled GPU's since 8800GTX days, they have finally come to where they can satisfy both air cooling and liquid cooling enthusiasts.

PCI-E ribbon cable. I always used to dream about the same thing. An extension to PCI-E slot that, that gives us flexibility to install and cool GPU anywhere is great to have.
It's also giving me feeling of deja vu. However, I am not able to recollect where exactly similar thing was implemented. When it comes to placing GPU at non-standard placement of HP's Firebird desktop and Sony's external GPU(vaio Z) for laptop comes to mind.

ASUS, MSI and ASROCK all are putting their money on onboard sound cards, with each manufacturer claiming to have high end audio card on board(hmm, yes, Asus has been doing it for long). Mostly people who go for high end stuff end up buying high end mobo+ high end sound card. How is this strategy going to affect discrete sound card market?
 
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