except for the embedded jewellery, i dont think there's anything premium about that phone.. if one where to buy premium phones, there are the likes of iphone Diamond Crypto Smartphone (1.3 mill $ ),
goldstriker iphone 3gs (3mill $) . Although i don't see anything fascinating about these phones, there are these morons out there like paris hilton's , kim kardashian's who would flaunt them as a fashion and status symbol just for the heck of it. crazy world !