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Apple’s expectations for the iPhone 6s lineup may have been too high, according to Pac Crest Securities analyst John Vinh.
While some analysts believe that the iPhone 6s will have a great market performance by the end of the year, Vinh is of the opinion that the latest flagship has been, and will continue to, recording disappointing sales figures following the first week of launch.
The analyst bases his statements on feedback from Asia as well as North America and the Western Europe, where it would seem that the iPhone 6s hasn’t gained as much traction as the iPhone 6 did last year.
iPhone 6s: Disappointing Sales?
Pac Crest Securities analyst John Vinh recently wrote that the estimates of 76 million iPhones being sold by the end of Q4 2015 are too high (of course, with the iPhone 6s and 6s Plus being the main drivers behind this sum). He sees Apple selling roughly 67 million smartphones instead.
Vinh bases his figures on feedback from Asia, where supply chain sources indicate that Apple cut down on component orders for Q4 by roughly 15%, in response to “disappointing sales following the first week of launch”.
In addition, carrier surveys in Western Europe and North America have shown that the iPhone 6s isn’t as much of a success as its predecessor, and that less than 10% of the surveyed carrier stores have depleted their iPhone 6s inventory. The surveys also show that according to the carriers, the iPhone 6s sales are down year-to-year compared to the iPhone 6.
Meanwhile, other analysts like Morgan Stanley’s Katy Huberty sees the iPhone 6s performing better than its predecessor. She adds that loyalty among Apple fans is at a record high and that sales figures will be on the rise thanks to shorter upgrade cycles.
So far Apple has been keeping quiet about the iPhone 6s market performance, but official word on the matter should emerge early next year once Q4 2015 comes to an end.
Source: http://www.gforgames.com/gadgets/iphone-6s-disappointing-sales-after-first-week-49312/
Detailed: http://blogs.barrons.com/techtrader...an-stanley-estimates-too-high-says-pac-crest/
Wait and Watch in India:
Apple's aggressive sales strategy in India may have backfired to some extent as bookings for the iPhone 6S and 6S Plus have fallen short of expectations, said some of the company's trade partners.
Against a bold target of tripling pre-bookings for the devices, which will be available in India on October 16, these have risen by just 10-15% compared with last year for the previous models, the partners said.
They said buyers expect lower prices online once the phone becomes widely available.
Adding to buyers' hesitation on pre-bookings is price. The entry model costs Rs 8,500-9,500 more than last year's launch price, said the executives cited above.
"Almost a couple of thousand potential customers who we had reached out for pre-bookings said they would be in a wait-and-watch mode since they feel prices online would crash two-three weeks after the launch just ahead of Diwali (in November)," said the chief executive officer of a leading consumer electronics chain who didn't want to be named.
http://timesofindia.indiatimes.com/...Bookings-miss-target/articleshow/49372346.cms
While some analysts believe that the iPhone 6s will have a great market performance by the end of the year, Vinh is of the opinion that the latest flagship has been, and will continue to, recording disappointing sales figures following the first week of launch.
The analyst bases his statements on feedback from Asia as well as North America and the Western Europe, where it would seem that the iPhone 6s hasn’t gained as much traction as the iPhone 6 did last year.
iPhone 6s: Disappointing Sales?
Pac Crest Securities analyst John Vinh recently wrote that the estimates of 76 million iPhones being sold by the end of Q4 2015 are too high (of course, with the iPhone 6s and 6s Plus being the main drivers behind this sum). He sees Apple selling roughly 67 million smartphones instead.
Vinh bases his figures on feedback from Asia, where supply chain sources indicate that Apple cut down on component orders for Q4 by roughly 15%, in response to “disappointing sales following the first week of launch”.
In addition, carrier surveys in Western Europe and North America have shown that the iPhone 6s isn’t as much of a success as its predecessor, and that less than 10% of the surveyed carrier stores have depleted their iPhone 6s inventory. The surveys also show that according to the carriers, the iPhone 6s sales are down year-to-year compared to the iPhone 6.
Meanwhile, other analysts like Morgan Stanley’s Katy Huberty sees the iPhone 6s performing better than its predecessor. She adds that loyalty among Apple fans is at a record high and that sales figures will be on the rise thanks to shorter upgrade cycles.
So far Apple has been keeping quiet about the iPhone 6s market performance, but official word on the matter should emerge early next year once Q4 2015 comes to an end.
Source: http://www.gforgames.com/gadgets/iphone-6s-disappointing-sales-after-first-week-49312/
Detailed: http://blogs.barrons.com/techtrader...an-stanley-estimates-too-high-says-pac-crest/
Wait and Watch in India:
Apple's aggressive sales strategy in India may have backfired to some extent as bookings for the iPhone 6S and 6S Plus have fallen short of expectations, said some of the company's trade partners.
Against a bold target of tripling pre-bookings for the devices, which will be available in India on October 16, these have risen by just 10-15% compared with last year for the previous models, the partners said.
They said buyers expect lower prices online once the phone becomes widely available.
Adding to buyers' hesitation on pre-bookings is price. The entry model costs Rs 8,500-9,500 more than last year's launch price, said the executives cited above.
"Almost a couple of thousand potential customers who we had reached out for pre-bookings said they would be in a wait-and-watch mode since they feel prices online would crash two-three weeks after the launch just ahead of Diwali (in November)," said the chief executive officer of a leading consumer electronics chain who didn't want to be named.
http://timesofindia.indiatimes.com/...Bookings-miss-target/articleshow/49372346.cms
