I like Orico as a brand, they're one of the premium Chinese brands that got a boost through Aliexpress. Other such brands are Aukey and Ugreen.
Once upon a time, Deepcool and Anker were like them, before they became globally reputable.
When I mean premium, I also mean quality focused, something we don't see with the Indian rebranders like Consistent (lol), Dolgix, etc.
EVM is a level up from what I've seen, they've also been around the longest — I have seen DDR2 sticks with their branding.
It's easy to dismiss these smaller brands but they exist because the market has space for them. Some of them grow, like Deepcool and Zebronics, others stay how they are, like Orico and Mercury, and others become disliked over time, like Consistent (lol) and Geonix (double lol).
It's a little weird but we now have adults that grew up with fond memories of Mercury motherboards in their childhood systems, like how we have memories of "Intel Original" motherboards.
I sometimes work with people whose idea of a nostalgic video game system are those 1000-in-1 boxes when usually you'd think of the NES or Sega Genesis.
The world is getting weirder as we age.