Ricoh to acquire HOYA's PENTAX Imaging Systems Business

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Ricoh to acquire HOYA's PENTAX Imaging Systems Business / News Release | Ricoh Global

Tokyo - July 1, 2011 - Ricoh Company, Ltd. (TSE: 7752; President & CEO: Shiro Kondo; hereinafter referred to as "Ricoh") and HOYA Corporation (TSE: 7741; President & CEO: Hiroshi Suzuki; hereinafter referred to as "HOYA") announced today that the two companies entered into a definitive agreement and concluded a contract regarding the acquisition of HOYA Corporation's PENTAX Imaging Systems Business (hereinafter referred to as "PENTAX Imaging System Business") by Ricoh (hereinafter referred to as "the Acquisition").

On completion of the Acquisition, Ricoh will begin to use the PENTAX brand name for some of its digital camera products, and HOYA will continue to use the PENTAX brand name for their endoscopes and other products.

Furthermore, with the Acquisition, both companies will cooperate with each other to increase the value of the PENTAX brand.
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Source: Ricoh buys Pentax to build interchangeable lens camera business

Not sure if this was posted before. Thought of sharing it. :P
 
That was quick. Hoya was anyway interested in Pentax's 'medical devices' business alone from the start. Hopefully Ricoh will do some good with Pentax's digicam business.

Plus Hoya's board members felt they overpaid for Pentax too, so I guess this is to compensate.
 
Ricoh does some creative thinking in cameras,which is probably what pentax need if they have to lure canon/nikon loyalists.
Since if you make a same old boring thing same as the competition which one would one pick a canikon or a pentax,most of them will go for the canikon.

Pentax must have been smoking crack when making their latest " Q " camera.
 
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