Isn't that true for every industry? Talk to someone who has worked in the pharma industry. B grade Bollywood celebrities were recommending vaccines during Covid.Same goes for automotive industry where reviewers are given free trip to some exotic location to review their new product.
At least, what these phone reviewers are doing is harmless. Sometimes, it is even fun. They didn't create the rules of the game.
When I see Amitabh Bachchan peddling Cadbury chocolates to a diabetes stricken country, I know we have fallen.