Google is about to kill its goo.gl url shortener service on 25th Aug 2025.
If you have any browser bookmarks, guides or posts here on TE that use goo.gl links pointing to useful URLs now is the time to update them when you can.
Source: Google’s shortened goo.gl links will stop working next month | The Verge
At this point Google is half abandonware. They keep on killing and/or destroying most of their services. Lens, Nexus, Google Plus, Modular Phone, and so many in recent years. It is like any acquisition by Google is a guaranteed death sentence.
Their search has also degraded in last 5 years. Then they have turned Chrome into the same RAM hogging spyware that Internet Explorer once was.
If a company has no incentive to do right by their customers because their bottom line is secure then that company is a well matured monopoly and must be broken up.
Yeah it’s very well known at this point to not trust google to keep services running long term.
This list is also probably popular. Couple of services in there that make me feel old & nostalgic.
Major reason i try to stay away from google products. When will google realize them sunsetting products like this damages trust and reliability of their brand? 
Very true its really difficult to trust Google/Microsoft both, they acquire a service/tool etc. integrate into there system and some point later kill it or screw it with deep integrations.
The todo manager Microsoft acquired - Wunderlist has now become obsolete, just being a very basic tool since 2015.
Even Swiftkey acquired is added with co-pilot and other AI crap. These are just examples, if it wont succeed like they want, then remove it/kill it
Everytime many end-users suffer.
Found out about an effort in the HN thread on this about an archival team trying to brute-force and preserve existing links before they are permanently gone:
1.6B links remaining. If anyone has spare compute, probably consider running the archival program and sharing some of that work:
Alright, we bullied them to doing the sensible thing!
While we previously announced discontinuing support for all goo.gl URLs after August 25, 2025, we’ve adjusted our approach in order to preserve actively used links.
We understand these links are embedded in countless documents, videos, posts and more, and we appreciate the input received.
Still, I hope the preservation efforts go on. Can’t place trust for them to not do this again down the line.