Ditch the guilt is a brand that makes high-protein chocolate bars and brownies. It’s funded by Rainmatter, the investment arm of Zerodha.
I had heard about the brand a couple of years ago from family/friends, tried a chocolate, and it was fine. I placed an order on 21st July, 2025, with the following order summary. The prices were too good to be true, but they had a 60% off sale, so the prices seemed to be in line with other 20g protein bars (pre-discount) in the market, so I took the gamble.
It was a prepaid order with the following text on the checkout page, as well as the order confirmation email I received.
And so began the horrible journey. Even though I got an order confirmation email, their website showed that my account hadn’t placed any orders. The “View order” button in the email led to an error page. Thinking it was a temporary backend issue, I reached out to them via the contact form on their website, but got no reply.
On 26th July, I got an email saying that the order was ready for pickup, so I thought I could relax and there was nothing to worry about, regardless of the order not being visible on the website and getting no replies.
On 29th July, the order was out for pickup, but later on the same day, the status was updated as “Pickup Not Done”. I got a bit annoyed and reached out to them again via the contact form, but got no reply.
This time, I thought I’d reach out to them via Instagram. They had actually put up a post about order delays, and asked people to share their Order number in the comments for an update. I tried to comment, and got an error every time. I then realised that I needed to follow them to comment, which is pathetic. I dropped a comment, and lo and behold, the post was deleted the next day.
This pattern repeated 2-3 times, when they put up posts, got hundreds of comments from other pissed off customers, and then they deleted the post. I DM’d them on 8th August and got no response as well.
It’s safe to say that my patience was wearing thin by now. I checked X, and a lot of other users shared the same concerns, and many of them had been facing it much longer than I had.
I was busy with life, and wasn’t able to follow up with them, but after a month of ordering, I got my order delivered on 17th August…with the wrong products that had roughly half the protein content.
This was honestly one of the most frustrating e-commerce experiences I had ever had. I went to IG, and well, there was one of those temporary posts again. This time, posting a story about a fire in their warehouse, causing delays. I assume this was just BS to seek sympathy, because they had been delaying orders since 3+ months based on other posts I read. Was their warehouse on fire for that long? Anyway, I posted a comment, not expecting a reply, and surprisingly, they said they’ll proceed with a partial refund and to share my details.
I sent them a DM and got an automated, unrelated message. I followed up after 3/4 days, and got this message.
After 10 days had passed, and there was no sign of a refund, I followed up, only to get this message.
I feel pissed even as I’m writing this. So they misled me by putting a different product up for sale, confirmed the same in an email, delivered something else after a month and 0 responses, and I’m supposed to laugh it off and move on due to a “website confusion and dispatch oversight”? How is this not fraud?
Anyway, I sent them another message after that, and I still haven’t received a response.
It’s not even about the money at this point. It’s about how casually they screwed people over, made them wait for a month or more, and then delivered the wrong product, citing some confusion, and saying there’s nothing they could do?
Should I just let this go or pursue this in some way? A part of me wants to embrace peace and forget about this crappy company forever, and another part wants me to not let them off the hook and to face consequences for their actions. I’m open to suggestions.