Report: Apple iPhone, iPod touch to Receive Price Cuts

MAGNeT · February 19, 2008, 12:48pm

$100 price cuts could be in store for iPhone, iPod touch

There is one subject that can strike both jubilation and hatred in the souls of Apple fans: price cuts. Apple learned this the hard way when it cut the price on the 4GB and 8GB iPhone just months after its initial introduction.

The $200 price cuts led to a revolt by iPhone customers Ã¢â‚¬â€œ this was followed by an apology from Steve Jobs and $100 in-store credit to the Apple Retail Store/Apple Online Store.

If the recent report from 9to5Mac turns out to be accurate, there will be price cuts for two popular Apple product lines in the coming months. According to the site, the iPhone and iPod touch will get $100 price cuts across the board.

The recently-introduced 16GB iPhone and 32GB iPod touch will drop from $499 to $399 while the 16GB iPod touch will fall to $299. 9to5Mac reports that the 8GB iPhone and 8GB iPod touch will drop to $299 and $199 respectively before being discontinued altogether.

Falling flash prices are cited as the reason for the price cuts on the two product lines. In the case of the iPhone, Apple may also be looking to clear a path to provide a comfortable pricing point for an iPhone with 3G capabilities.

One should look no further than to Creative to see the falling costs of NAND flash memory used in portable media players (PMPs). Creative announced its 32GB Zen player in December 2007 and priced it at $329. Two weeks ago, Creative dropped the price of the 32GB Zen to $299.

9to5Mac’s inside sources provided no details on other flash-based products like the iPod nano and iPod shuffle. Hopefully Apple’s generosity on its higher end products will also extend to its bottom-feeders as well.

DailyTech - Report: Apple iPhone, iPod touch to Receive Price Cuts

Striker10 · February 19, 2008, 12:52pm

I want 100$ iPod touch for wi-fi

Pat · February 19, 2008, 12:58pm

Two products ?? Ipod shuffle is now available for $49! And I am pretty sure the other product will not be an iphone or ipod-touch!

raul · February 19, 2008, 1:06pm

yup, saw that on engadget yesterday. 16GB to be $399 and 8GB phased out or sold for $299. That would be cool. Feb 26 is apparently dday, let’s wait and see.

Also 3G iphone is apparently expected soon., maybe as early as May. I just wish Apple would change marketing strategy and sell iPhones unlocked. They are crippling the phone ie with bluetooth and locking it down just to protect their business model and that seems too much effort in the wrong direction. Better to devote that engineering to iPhone and produce a better product.

Rahul1 · February 19, 2008, 1:10pm

wtf…

i recently bough iphone.. wasted my about 4k :((

spynic · February 19, 2008, 1:24pm

so wen is it officially expected?

Vince · February 19, 2008, 3:28pm

at least you’ll be one of the few to have it here

raul · February 19, 2008, 5:53pm

Hey Rahul, its still a rumour. Maybe it will not happen on 26th and happen later in may or something with the 3G launch.

I read somewhere that if you buy iPhone and within 30 days there is a price cut Apple refunds the amount in store credit. Can someone confirm this.

Poga · February 26, 2008, 8:33pm

any updates ppl on this?

raul · February 26, 2008, 10:40pm

Nop no price cuts, 114 is out though. SDK imminent, strong rumours remain though about price cuts, next rumoured event is mid march with 3g iPhone to be launched in May. Price cuts could be announced at any of these events or anytime else. There is no certainty here.

One thing I just confirmed Apple gives you 14 day protection against price drops.