[HEADING=2]Call of Duty Admits It’s Using AI-Generated Assets[/HEADING]
Activision has been forced to break its silence and admit to using generative AI to develop some Call of Duty assets. The company had ignored allegations since they first gained traction during the Modern Warfare 3 era. However, a specific policy change from Steam left Activision with no choice but to reveal the truth.
[Players have long accused CoD of using AI](’
Call of Duty: Black Ops 6 Players Criticize New Zombies Announcement for Use of AI’
), pointing to numerous suspicious in-game assets like skins, camos, and calling cards that looked oddly unnatural. One of the most controversial discoveries was the zombie Santa Claus loading screen art, which depicted a character with six fingers. However, that was just one high-profile case; fans had been sharing many other bizarre in-game artworks long before that.
Activision’s admission of using generative AI comes via a brief disclaimer on Call of Duty: Black Ops 6’s Steam page, stating, “Our team uses generative AI tools to help develop some in-game assets.” While the statement may seem harmless, it has sparked a backlash from the community, as the vague wording suggests [Call of Duty might be selling AI-generated cosmetics](’
Call of Duty Accused of Selling AI-Generated Cosmetic’
)—something most fans have no interest in paying for. Notably, Modern Warfare 3’s Steam page hasn’t been updated with the new disclaimer, suggesting that it may not have used AI-generated art despite ongoing speculations.
The admission is most probably due to Steam’s policy change.
In January 2025, Steam announced a new approach to games using AI-generated content, requiring developers to disclose AI usage in their game descriptions. Now, months later, this policy appears to have forced Activision to confirm the long-standing allegations. While this may be a step in the right direction, most players find it inadequate. Activision can still legally use generative AI to create in-game items and sell them to players. Moreover, the lack of transparency regarding [Treyarch’s use of AI in Call of Duty’s art](’
Call of Duty Dev Treyarch Could Start Using AI in Art Development’
) has left some gamers concerned about the future of the game’s cosmetics.
Source: [GameRant](’
Call of Duty Admits It's Using AI-Generated Assets’
)