You can now shop what you see using Amazon’s Lens Live
Amazon has launched Lens Live, its answer to products like Gemini Live. The new feature is powered by Amazon OpenSearch and SageMaker for real-time visual search and will be available to all US customers on iOS “in the coming months”.
Do not confuse Amazon Lens, the visual search tool already integrated into the Amazon Shopping app, with the new Lens Live. The original Lens requires you to snap a picture or upload an image from your library to find a product. Lens Live is meant to augment this by giving you a continuous, real-time feed of product matches as you pan your camera around a store or your own home.
With Lens Live, when you open the camera, it immediately begins scanning your surroundings for products. A carousel at the bottom of the screen populates with matching items from Amazon’s catalog in real time, allowing for quick comparisons.
You can tap on a specific object in your camera’s view to focus the search. You can also add a product directly to your cart by tapping the + icon or save it to a wishlist with the heart icon, all without leaving the live camera interface.
In addition to that, the experience is integrated with Rufus, the AI shopping assistant. The way this works is that while you are in the live camera view, you will see suggested questions and quick product summaries appear below the item carousel.
The online shopping giant has been busy with its AI efforts lately. Back in May this year, its subsidiary Audible rolled out AI narration for audiobooks to help publishers produce audio versions of their books more quickly.
Internally, the company also recently introduced Vulcan, a robot that it describes as its first with a sense of touch. Vulcan uses force feedback sensors to gently handle items in crowded fulfillment centers, a task that has been difficult for previous generations of warehouse robots.
Source: https://www.neowin.net/news/you-can-now-shop-what-you-see-using-ai-powered-amazons-lens-live/