KingstonFE
Contributor
Dear All,
Here's a good news to share with you all. In the memory module category, Kingston beats Zion, Transcend, Adata and Dynet and is the winner of 2010.
Please refer to the following content:
Last year’s number two in channel preference did well to move to the top spot in 2010. In order to curb the menace of parallel imports and gray products, Kingston reduced the prices of its various memory modules by up to 20 percent.
The company also came up with customer promotions offering attractive freebies, thus creating more traction for genuine and authorized products.
Respondents said these initiatives helped in curbing parallel imports to a large extent. This led to a consistent MOP, and, coupled with marketing activities and lower parallel imports, improved the overall demand for the brand.
It may be recalled that in 2009 Kingston was plagued with parallel imports which had impacted the MOP of its products, brought down channel profitability, and lessened its channel preference.
Respondents said that Kingston has the best brand-pull in the memory module market. There were also praises for its channel engagement. Respondents said that the company strengthened its field teams and emphasized on its local managers meeting partners at regular intervals.
The only negative seems to be its post-sales support. While respondents admit that it has improved vastly as compared to 2009, they said that ASPs are not ensuring speedy replacements and that in some cases the TAT was more than 10 days.
Respondents added that Kingston needs to increase its buffer stocks with service providers in order to give instant replacements.
Here's a good news to share with you all. In the memory module category, Kingston beats Zion, Transcend, Adata and Dynet and is the winner of 2010.
Please refer to the following content:
Last year’s number two in channel preference did well to move to the top spot in 2010. In order to curb the menace of parallel imports and gray products, Kingston reduced the prices of its various memory modules by up to 20 percent.
The company also came up with customer promotions offering attractive freebies, thus creating more traction for genuine and authorized products.
Respondents said these initiatives helped in curbing parallel imports to a large extent. This led to a consistent MOP, and, coupled with marketing activities and lower parallel imports, improved the overall demand for the brand.
It may be recalled that in 2009 Kingston was plagued with parallel imports which had impacted the MOP of its products, brought down channel profitability, and lessened its channel preference.
Respondents said that Kingston has the best brand-pull in the memory module market. There were also praises for its channel engagement. Respondents said that the company strengthened its field teams and emphasized on its local managers meeting partners at regular intervals.
The only negative seems to be its post-sales support. While respondents admit that it has improved vastly as compared to 2009, they said that ASPs are not ensuring speedy replacements and that in some cases the TAT was more than 10 days.
Respondents added that Kingston needs to increase its buffer stocks with service providers in order to give instant replacements.