What do you buy for the geek that has everything? Well, certainly not a $3,500 gold-plated, diamond-encrusted USB memory stick.
But for that dot-com CEO jet-setting off to Aspen for a rendezvous with a spoiled heiress, maybe. And for a U.K. youth of questionable taste, a new USB "yob fob" might be just the thing.
White Lake said Thursday that it will introduce a "exclusive" USB stick at the CeBIT show on March 9 in Hannover, Germany. But the 2,950-euro ($3,500) USB key isn't about function -- in fact, in a note sent to reporters, the capacity of the USB stick wasn't even mentioned. However, Honoré Bouwman, who represents White Lake's ditributor, SPECS, said in an email that capacities will include 128MB, 256MB, 512MB and 1024MB.
According to White Lake, the "USB stick is now also available as a luxury item rather than as a plastic commodity". It's made of 14-carat gold and sports five polished diamonds.
"This product will open new markets for us," said White Lake owner Rob van Berkom, in a statement. "We have sold huge amounts of personalized USB stick with logos over the past year. Our customers used them as a give-away. Some of them asked us for a more exclusive product line. This stick meets their demand, so we expect to sell quite a few of them."
The USB stick was hand made and was designed by the Dutch goldsmith Erwin de Vroome, and can be customized still further.
A version of the golden stick without diamonds costs 2,400 euros ($2,800), and a version of the stick can also be fabricated in 18 carat gold, for the truly discriminating aesthete, or for someone who just wants a bit more bling.
But for that dot-com CEO jet-setting off to Aspen for a rendezvous with a spoiled heiress, maybe. And for a U.K. youth of questionable taste, a new USB "yob fob" might be just the thing.
White Lake said Thursday that it will introduce a "exclusive" USB stick at the CeBIT show on March 9 in Hannover, Germany. But the 2,950-euro ($3,500) USB key isn't about function -- in fact, in a note sent to reporters, the capacity of the USB stick wasn't even mentioned. However, Honoré Bouwman, who represents White Lake's ditributor, SPECS, said in an email that capacities will include 128MB, 256MB, 512MB and 1024MB.
According to White Lake, the "USB stick is now also available as a luxury item rather than as a plastic commodity". It's made of 14-carat gold and sports five polished diamonds.
"This product will open new markets for us," said White Lake owner Rob van Berkom, in a statement. "We have sold huge amounts of personalized USB stick with logos over the past year. Our customers used them as a give-away. Some of them asked us for a more exclusive product line. This stick meets their demand, so we expect to sell quite a few of them."
The USB stick was hand made and was designed by the Dutch goldsmith Erwin de Vroome, and can be customized still further.
A version of the golden stick without diamonds costs 2,400 euros ($2,800), and a version of the stick can also be fabricated in 18 carat gold, for the truly discriminating aesthete, or for someone who just wants a bit more bling.