IPTV is only good for people who want to avail the time shift facility.
You come back from office, have few hrs b4 getting your eye shut.. simply navigate and choose the movie from the list.
Picture quality aint anything to speak about.
In my opinion, its not worth it if you plan to watch it on an HD television.
If you plan to get a secondary connection for a room where u ll hardly/sparingly be watching the tv, and already have the airtel internet broadband.. then i think it makes for a cheap secondary cable tv connection.