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Northstar
This is why they want mobile. Its always with you and they can keep you 'informed'. This is why i only give landline number. They can send as many sms to it as they want.I unsubd from their emails successfully but I still get annoying SMS's on my phone telling me to "download their wonderful app" or simply regarding flash sales.
Until flipkart actually disappears off the web i won't believe they will become app based only.