The surprise for me is power consumption, and that they haven't been able to match the Intels on that front.
The fact that it is lower performance than the 2500/2600 was known, the question is how much lower (and no, I do not consider 100fps any less than 150fps, it's like debating whether 155mph is worse than 180mph for a car to be used in India).
The fact is that the 990FX is still a better chipset than the P/Z68 from features and connectivity point of view. The fact also is that serious gamers (not the 1920x gang - 3D, multimon or 4MP+ only pl) will be more concerned with graphics and PCI-E bandwidth and performance than absolute CPU horsepower. It is a far more relevant leveller, and far more crushing and difficult to overcome. If the gaming gap at those resolutions will be to the tune of about 20%, and the price difference is about 20 to 25% as projected, it's still a decent buy. Total ownership experience and individual requirements do contribute to the merits of any product and brand.
Pro users would be better advised to wait for SB-E, multi-core SB without the GPU, or opt for the current 26/2700k series. But that's not a whitewash by any standards. If Intel had a chipset that could do Sata 3 on all ports, PCI-E 3.0 on all lanes, at least 6 USB 3.0 ports plus a full 40 lanes of PCI-E connectivity, you could have a washout on your hands. The reason you don't is not because Intel can't do it, it's because the average joe is suckered into thinking that CPU horsepower is the only thing that matters. We are on a tech forum and should know different, but we're no different.
Personally, not a deal-breaker just yet, at least not for me.