CPU/Mobo AMD drops Ferrari F1 sponsorship

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MAGNeT

Galvanizer
It’s over when the contract expires
Henry Richard, the former Vice President of AMD and Chief Sales and Marketing Officer that went to Freescale semiconductors, was responsible for Ferrari sponsorship.

As he likes fast cars, he had decided that spending millions on Ferrari and Nascar sponsorship was worthy; and since he has gone as of September 2007, AMD is trying to get itself out of this several million heavy deal.

AMD has already canceled its Ferrari Formula 1 sponsorship and it is waiting for the contract to expire. These guys from Formula 1 are clever and they don’t let you out easily from your commitment. Once the current contract is over, AMD won’t renew it, at least not for the time being.

AMD spends more than ten but less than twenty million to be on Michael Schumacher’s retired shoulder and on the side of the helmet promotion. That is a lot of money and it’s not like AMD doesn’t know what to do with it.

The funny part is that many marketing people will say that this is a good and quite affordable deal.

Fudzilla
 
^ Yea, pretty obvious :P

@ Nikhil - I hope Ferrari fins somebody better than Acer to build their stuff, Acer SUCKS!
 
well hp pulled there support from williams so i guess they can fill the gap for ferrari,considering dell is already sponsering BMW.
 
Anish said:
^ Yea, pretty obvious :P

@ Nikhil - I hope Ferrari fins somebody better than Acer to build their stuff, Acer SUCKS!

Acer may suck for normal lappies, but for the Ferrari laptops, they are awesome.

This is from personal experience.
 
^ Hmm.. okay, haven't personally used the Ferrari line, but still I'd prefer them being made by Dell/HP for pure service reasons atleast.
 
I'd rather have the AMD logo on the fastest processors than the fastest cars, and frankly. i think that's what AMD should be doing :)
 
Zack said:
btw .. AMD continues to use F1 track names :lol:

You'll find your wrong there. The code-names of the AMD Processors are names of cities and not Formula One Tracks

I personally own a Venice core AMD64 3000+ , and I don't think there's the remotest possibility of a racetrack there.
 
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