Perhaps this changes everything about the way we purchase legal music in India! Almost six months after extending its iTunes Store to 12 Asian markets, Apple has finally launched the service in the Indian market, silently. Users in India will now be able to buy and download local and international music and music videos, and rent or purchase films (HD films included) from the store. Interestingly, Apple has also extended its iTunes Match service in India, allowing users to re-download previously downloaded music (even music purchased & downloaded from sources other than iTunes) from iTunes, and store it in the cloud at a price of Rs 1200 per year (compared to the US Store price of $25 per year).
Although, Apple has not announced the names of record labels and studios it has tied-up with, the store features both Indian (including Bollywood and Tamil films) and International music from all major labels including Sony Music India, Saregama, T-Series, YRF Music (Yashraj), Universal Music India, EMI Records, among others. At the time of writing this post, individual songs are available for Rs 9- Rs 15, album prices differ depending on the number of songs, for example Jab Tak Hai Jaan is priced at Rs 108, while Talaash is priced at Rs 72, and music videos are priced between Rs 15 to Rs 30; Ringtones are available for Rs 15. HD Movies are priced between Rs 290 to Rs 490 per download or Rs 120 for Rental, while SD Movies are priced at Rs 190 for download and Rs 80 for Rental. Note that rentals allow users to watch movies 30 days from the time of rental, and 48 hours after they start viewing to finish it. Once the rental period expires, the movie disappears from the user’s iTunes library. While we were able to find many big Bollywood titles, the catalogue is still small. Also, there are only a handful of Hollywood titles available, at the time of writing this post (even titles like Inception or The Dark Knight are missing). Unlike the US version, TV shows are also not available.
Source: Apple Finally Extends iTunes Store To India - MediaNama
Seems like a pretty decent move. If they can reduce the prices slightly more, it should be very good. At least we now have an option to buy/rent Movies legally especially HD ones. Lets see how much traction they get.
Interface looks good:
