Apple falls 70% short of its iPhone sales target in India: BofA report
iPhone-maker Apple has failed to meet its target of selling 10 million iPhones in India by 2016-17, a new report from Bank of America Merrill Lynch Global shows.
Unreasonably highly priced device. Not on par with US pricing. Yeah keep them coming. Until that 10 million'th customer buys!
iPhone-maker Apple has failed to meet its target of selling 10 million iPhones in India by 2016-17, a new report from Bank of America Merrill Lynch Global shows.
“Historically, India handset market has been a very small market for Apple (iPhones accounting for 1% of sales globally) given the price sensitive nature of the market. Approx. 70-75% of smartphones sold in India are at the sub-$150 level, while just 7% are in the “high-end” bracket of $300+,” the report explains.
“Industry participants noted that the actual selling price (ASP) of an Apple iPhone in India is $612, much higher than Samsung’s ASP of $173 and Micromax’s $86. Indeed, Apple’s sales in India are around 2 million, way short of its target of selling 10 million mobile phones in India by 2016-17,” it further explains.
http://www.hindustantimes.com/tech/...bofa-report/story-wKQtqWKnlFY8k4xd3SIXiJ.html
Unreasonably highly priced device. Not on par with US pricing. Yeah keep them coming. Until that 10 million'th customer buys!