Brazil has overtaken India as the second biggest country on Facebook, SocialBakers reports. According to the social media analytics firm, the country now has over 46m Facebook users, a 22% increase over the last three months:
To explain this growth, SocialBakers suggests that “Brazil owes its success [on Facebook] to brands building high social awareness and a proactive and creative approach in gaining more fans†– especially in the FMCG, alcohol, beauty and fashion sectors.
While Brazil and India have been in a battle for the second position for quite a long time, this is still a noteworthy milestone, in a country where Google’s first social network Orkut remained the undisputed leader until Facebook overtook it last January.
To explain this growth, SocialBakers suggests that “Brazil owes its success [on Facebook] to brands building high social awareness and a proactive and creative approach in gaining more fans†– especially in the FMCG, alcohol, beauty and fashion sectors.
While Brazil and India have been in a battle for the second position for quite a long time, this is still a noteworthy milestone, in a country where Google’s first social network Orkut remained the undisputed leader until Facebook overtook it last January.