Cornice Boosts Capacity, Shrinks Hard Drives

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Forerunner
Miniature hard drive maker Cornice will launch higher-capacity drives at the International Consumer Electronics Show (CES) that begins later this week in Las Vegas, the company says.

The company's fourth generation drive will be available in 8GB and 10GB versions later in the first quarter, says Kevin Magenis, a cofounder of the company. The new drive, which like previous models has a 1-inch diameter platter on which data is stored, can not only hold more data but is around 40 percent physically smaller than Cornice's 4GB drive, he says.

"When we started almost 20 months ago designing the drive we asked ourselves what are the most important attributes for a next generation product," says Magenis. "Thinness was very popular, as was the X-Y size [the drive's length and width], so we shrunk it down."

The drive measures 1.2 inches by 1.6 inches by .1 inches.

Cell Phone Storage

Cornice is targeting the cell-phone market, which it anticipates will grow at a compound annual growth rate of 325 percent between 2004 and 2009. It expects about 72 million cell phones with embedded drives will be shipped in 2009 out of a global total of around 1 billion handsets.

If that happens the cell phone market will dwarf the personal storage and portable audio player markets, which Cornice expects will stand at 10 million and 43 million shipments respectively in 2009.

Cornice has already seen its hard drives embedded in a cell phone from South Korea's Samsung Electronics and the company is already seeing demand for the new drive for use in other handsets.

There are half dozen phones based on the new drive that will be in volume production in the first quarter or the second quarter, says Magenis.

International CES runs in Las Vegas, Nevada, from January 5 to 8.
 
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