2005: Connecting Technology to Indian Innovation.
Concept: Dialing in the nationalistic approach, in 2005, it was a big thing to have a budding community of Indian technology enthusiasts, and it would have been apt to market it as such. The tagline plays into the word technology, possibly the buzzword for the decade as the IT space became prevalent in the third world. The tagline advertises the innovation in the Indian population and promises a space for the growing field players to connect. It is direct, and devoid of over-the-top emotional quotient much like how brands used to keep their image in those days.
2045: Tech, Intelligence & Community for Time and Beyond.
Concept: I frankly don't know what 2045 will have in store for us, but as per my imagination; we would be living in an intelligence-infested space with so much synthetic "life" around us. I think in such a time, words like community which describes humans coming together, will hold a significant appeal. Hence, the tagline describes the pursuit of community to exist in the same space as tech and synthetic or, artificial intelligence. It mentions something beyond time as to allure to human's pursuit of understanding and reconceptualizing it endlessly, as often seen in literature and media related to science and technology. I see the expression being very fit for a futuristic forum that started at the root of technological innovation.
