PC Peripherals Dell buys Alienware

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Harshal

Forerunner
Hey guys, this is a shocker. The speculation is that Dell may gain performance crown by selling AMD based systems thru Alienware.

The INQ:
The minor ones are obvious, will Alienware pick up the legendary Dell industrial design and world-class support, or will they continue as a separate entity? Will Mikey Dell become the next Steve Jobs, or is he doomed to stay about as exciting as a rack full of Presslers? Will Alienware dump AMD, or will AMD take hold of Dell through the back door?

CNET:
An Alienware PR representative did not deny the claim but instead forwarded us a prewritten statement from the company that said: "At this time, Alienware will not comment on any speculative stories or rumors concerning Dell and Alienware's association. While we do believe that news stories like this are ultimately a strong positive reinforcement of the Alienware brand and the company's success, we will not comment on speculation or potential future events. As always, Alienware is committed to offering consumers and businesses with the best high-performance, innovative PC products on the market and we remain manically focused on that goal."
Click to expand...
http://www.theinquirer.net/?article=30289
http://reviews.cnet.com/4531-10921_7-6464030.html
 
OMG!!! This sure is a shocker. I thought it was in the joker's club section initially.....

But I think that AMD will gain some sort of entry into Dell this way. Dell is the only one who had been running away from AMD all this while and was losing quite a lot of business because of it's loyalty to Intel.
 
Its really a shocker.

That day i was seeing the high end laptops from dell and alienware.
I somehow felt that alienware was gr8 competition for Dells XPS
and thought that what might happen if Dell purchases Alienware it will rule and also Dell might sell its PC's with AMD and then i hear this news.
 
More crap... when you're a powerhouse and keep getting thrashed by a smaller company/brand in one segment, you buy that small, successful company. Take the Macromedia acquisition for example.

EDIT: Dell launched XPS primarily to compete with Alienware, but clearly they couldn't just walk in and steal Alienware's lunch.
 
Yup he had stated that. And the bet was that dell will use an AMD processor in a PC by july 2006(with charlie i think). So if dell has bought Alienware, it seems Rahul won his bet.
 
Alienware says it will be unaffected by the acquisition but at the same time seeks to embrace Dell's methodologies

Alienware and Dell have announced an agreement to merge, with Dell buying the Miami company. Alienware has long been a very independent company with a strong focus on highly tuned customer support and customization. Alienware pioneered the custom PC business by doing such things as: customizing the manual in the customer's name; including benchmarks of the system, installing and tweaking drivers, and installing whatever games the customer wanted. Long story short, Alienware gave great individualized attention to its patrons.

We believe that this acquisition will offer our customers the best of both worlds — an Alienware that takes advantage of the world-class business practices and operational efficiencies that have made Dell one of the most respected companies in the world, while preserving the DNA of the Alienware brand and product strategy portfolio.

Alienware says that Dell executives have agreed to let Alienware operate independently, with its own marketing and product strategies. In the above statement however, it's clear that Alienware expects to embrace some of Dell's own strengths, which sit squarely in the realm of low cost, mass production, and offshore support. All of these traits give Dell its strength -- besides its sell direct approach, which Alienware already does.

Surprisingly, Rahul Sood, VoodooPC's president and our resident blogger recently predicted that Dell would buy Alienware in a blog he wrote several weeks ago. It will be interesting to see how Dell corporate will transform Alienware. Nelson Gonzalez, Chief Executive Officer of Alienware has a statement.

Interestingly, Alienware sells PCs based on AMD's processors, but Dell does not.
 
Very interesting.

Look at the upside guys, Alienware may come to India through Dell, Chaos/Darky/Funky might buy one, and that may increase our chances by 75% of seeing a real-life Alienware system in our lifetime :bleh:
 
Same here, i would rather prefer building my own PC,however crude it may be rather than buying Alienware tweaked stuff off the shelf.
 
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