You get coupon codes in some magazines. I got mine from pcgamer uk which incidently the code can be used worldwide. I got my e228wfp long ago for a price of 12k with 5 year warranty when GO was arranged here for 15k+ 5 years warranty. Alternate to get a discount?? Get the GO section, prices ARE way lower then if you a single piece or else learn the art of bargaining.