California-based Apple Computer, Inc. has long made computer technologies its core business. The company helped initiate the PC revolution in the 1970s with the Apple II microcomputer, developed things further with the Macintosh, then changed the world with the iPod.
The original Apple logo was designed by current CEO Steve Jobs and Ron Wayne, and depicts Isaac Newton sitting under an apple tree. The design was soon replaced by what is now a world-famous logo - a rainbow-coloured apple with a bite taken out of it. It is among the globe's most recognised symbols, which probably explains why Forbes places it at the top of its 'valuable brands' list.
The Apple brand clocked 38% growth. Its brand value is $5.3 billion, with sales of $8.3 billion. A large chunk of its current earnings have come from its iTunes store, from where approximately 400 million songs have been purchased.
