Flipkart is now accepting EMIs without a credit card exclusively on HDFC debit card. I don't know if everybody is eligible for it. Last time I checked(before this offer was launched on flipkart) for eligibility using a SMS service and the result was that I'm not eligible even though I own a HDFC debit card. I was thinking of purchasing an iPhone, though I have to protect it like a 24 CT gold in my pocket, so I thought it's not worth it(since I ended up loosing my recent iPhone 7 3 days after purchase due to theft) 