Google is quickly learning that supporting an actual mobile device requires more interaction than supporting users of its Web services. The communications giant has been the subject of increasing criticism as new and would-be customers evaluate the just-announced Nexus One and accompanying business model. As with any new device, there's sure to be some frustration upon launch, but Google is learning the hard way that customers expect responsiveness and answers when it comes to their phones—not just e-mails and endless wait times.
Google learning that users want real support for Nexus One
Google needs to give real support to its paying customers, they can't treat them like millions of other users who don't pay a dime. Seems google has learned it but still it would take time to setup everything.
It would be been better if google won't sell directly and used a proper distribution channel