Google Rolls Out Finance Site

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Google has launched a long-awaited financial news site, which will compete directly with significant Web traffic generators for Yahoo! and Microsoft's MSN unit.

Google's (nasdaq: GOOG - news - people ) site, finance.google.com, will compile news, stock-price data, stock charts, company fact pages and other financial data, much like the offerings at other finance Web sites. Finance sites are some of the most popular on the Internet, attracting 161 million visitors in January, according to ComScore Media Metrix; that total was up 23% from the previous year.

Unlike other financial Web sites, Google will not produce any of its own information, instead relying on providers like Reuters, Hoovers and Morningstar to produce their data and charts. Google will also use its own Web crawling software to integrate data, such as news, photos, blog posts and corporate Web sites.

Google had previously provided financial information through a framed page featuring information from Yahoo! (nasdaq: YHOO - news - people ) Finance, Fool.com, MSN Money Central and ClearStation. Users will now be able to access information through a dedicated link to Google Finance, followed by links to Yahoo! Finance, MSN Money and a few other content providers.

"We wanted to provide a product that would provide more usefulness and utility to make the experience of looking for financial information better," says Katie Jacobs Stanton, senior product manager for Google.

Stanton said the site, which like many other Google product rollouts is considered to be in "beta" form, will eventually add more international data and will become more customizable over time.

Google is not selling advertisements on the site, but the new product should still have an immediate impact on other financial Web businesses. Yahoo! Finance was the the most popular financial site on the Web in January, according to ComScore, which tallied 34.3 million visitors. Microsoft's MSN Money came in second with 24 million. (Forbes.com is a content partner of both MSN Money and Yahoo! Finance.) Google, whose search offerings dominate the Internet, will immediately be able to claim a chunk of that traffic.

Google engineers have tried to improve their offering by making the site more user-friendly and interactive than what is currently available.

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Here's what google has to say about its latest Google Finance:

What is Google Finance?
Google Finance is an early beta product that offers a broad range of information about North American stocks, mutual funds and public and private companies along with charts, news and fundamental financial data.

How is Google Finance different from existing financial websites?
Google Finance offers an easier way to search for stocks, mutual funds, public and private companies. Further, Google Finance also offers a broad range of company news and information in order to deliver more relevant, unbiased results in a clean, uncluttered user interface.

How do I access Google Finance?
There are several ways to access Google Finance:

1. Go directly to http://finance.google.com
2. Search for an exchange-supported ticker symbol on Google.com and click on the chart or Google Finance link that you'll see at the top of your search results
3. Click on the ticker symbols on your personalized homepage or Desktop Sidebar
4. Click on the Google Finance link on the Google Search: More, more, more page

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Posted earlier in the latest technology news section but it hasn't appeared there yet so posted it here :(
 
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