HMD Global to create its own phone brand

I like Nokia for their stock Android, good build quality, and guaranteed OS and security upgrades. I am quite happy with Nokia phones.

I don't want to buy Chinese phones as far as possible.

Samsung phones are filled with bloatware apps, very irritating.
Hopefully the new brand becomes a proxy for all the underpowered and overpriced devices being sold under the Nokia brand and Nokia itself is used for more midrange and flagship devices at competitive prices.

Yes, that would be good to see. Currently, Nokia do have low hardware specs given the price, and that's what disappoints me.
One who unable to revive iconic world famous NOKIA, how they will success with own but NEW & Unknown Brand .. RIP HMD Global