I keep seeing personalized recommendations when I shop online but how does this AI actually work? like sometimes it suggests things genuinely buy but other times it's way off why does it think I need another blender after I just bought one? Does it track my clicks how long I look at items or even what I add to cart but don't buy? And what about when I'm shopping for gifts versus stuff for myself does the AI get confused? Can I actually train it to be more accurate by ignoring certain suggestions? is this just smart marketing or is it really learning my preferences nd should I be concerned about privacy with all this tracking? Honestly I'm curious how much is clever algorithms versus just guessing does anyone else find these recommendations helpful or do you mostly ignore them?
ARVR How does AI in e-commerce personalize my shopping recommendations?
- Thread starter jasongrimes
- Start date
skyquake
Beginner
The websites track everything you do online. Also, humans have spent considerable amount if time in trying to predict what someone might want to buy. There are a lot of "non-AI" algorithms as well that do so.
Also, the model sometimes takes time to be updated on the server side, hence recommendations of things you've already bought
Also, the model sometimes takes time to be updated on the server side, hence recommendations of things you've already bought
jkjaykrishna98
Beginner
AI collects and analyzes:
Browsing history (what you click, view, or search)
Time spent on pages
Add-to-cart and purchase history
Wishlist items
Browsing history (what you click, view, or search)
Time spent on pages
Add-to-cart and purchase history
Wishlist items
You don’t have to attribute everything to AI, since user tracking has existed for long. Anyway, the following video summarizes quite a few of these tactics.
